Benefits Of Responsive Web Design In Mobile Internet Marketing By JP Digital Tech

Almost every small business has a website today but that is not enough to get the much needed leverage. What you need today is a website that is mobile friendly. Recent studies have forecasted that mobile internet usage would be surpassing that of desktop and laptops by 2014 and the mobile segment includes smart phones as well as tablets.

Most businesses are contemplating upon having a mobile presence if they do not have one already. Now, you can either choose not to explore this avenue and lose out prospective business to your competitors or you can capitalize on the paradigm development.

As John Phanchalad says, you need not have to look at the studies published. Just looking around, you would notice that most people are using a mobile device to use social networks, to check out websites and also to search local places of business, restaurants and are also shopping online using mobile internet. It is obvious that your target audience is relying on mobile internet more than desktops and laptops.

There are many internet marketing strategies to create a mobile presence but a responsive web design is by far the best. For instance, you may want to develop an app but the challenge is whether you want an Android app or an iOS app and then there are other smart phone operating systems as well. Besides, what kind of app you would develop and how large an audience you can target with your app are also difficult questions to answer and expensive too.

The best solution in the circumstances is to have a responsive web design.

Responsive web design [RWD] is a specific type of web design that customizes and tweaks your website to fit into mobile browsers. Your present site is best viewed on desktop and laptop browsers. On mobile devices, they would either appear cramped, vague, toiled or simply not show up.

·         With responsive web design, your website can fit into any mobile browser, thus eliminating the tussle between iOS, Android, Symbian and the likes.

·         Users would be able to have a perfect view of your site. They can resize the font of the content, pan the screens, scroll and conveniently access all features of your website.

·         Responsive web design would make your website compatible with all new devices that are about to be launched based on new technology or operating systems.

·         Lastly, Google recommends using responsive web design techniques because it does away with critical issues like content duplication. This will help you with search engine optimization as well.

To know more tips and ideas about Internet Marketing by John Phanchalad, visit http://jpdigitaltech.com/.