How to Get Press Coverage for Your Business By JP Digital Tech

Press coverage is invaluable, but if you want the press to write about your Internet Marketing business, you have to give them something to write about. Get the attention of the press, and you have a better chance that they will write about you. Following are some ideas to get the attention of journalists when you pitch them the idea of writing about your business.

Tell Them Something New

Tell the journalists what's new about your business. What makes your business unique? There must be something different or unique about your business. Why does anyone want to use or buy from you? When you write to a journalist about your business, tell them what makes your business unique, and tell them what makes you unique. If you have any unique quirks, and who doesn't, let them in on it. Make it interesting. Give them something to write about.

Try Pulling On Their Heartstrings

Try telling them something a little sappy. A good human-interest story never hurt business. Tell them if you donate a percentage of profits to a charity. Tell them if you are a family business. Even use family members if you have to.

Make it Current

The publisher wants to know “Why now?” He wants to know why you are doing what you are doing now and how it will effect your customers.

Be As Honest As You Can

Even if you have to shock them, tell them the truth. Give them something open and honest to grab their attention.


To know more tips and ideas about Internet Marketing by John Phanchalad, visit http://jpdigitaltech.com/.