What is Pay Per Click Marketing? By JP Digital Tech

Pay Per Click Marketing is commonly referred as PPC model. This marketing style is used in the Internet Advertising industry to steer the browsers to websites of online advertisers. Affiliates or publishers host their websites and have all possible keywords and related content which a potential customer might use to search for a particular product or service. Thus, when a user clicks on a particular link, he/she lands to an advertiser’s website. For every such click the web publisher is paid a predetermined commission by the advertiser or online merchant. There are search engines which toss even relevant information along with sponsored links and advertisements as per the keywords entered by the user.

Who uses Pay Per Click Marketing

Advertisers use the Pay Per Click method of marketing as a supplementary method for promoting their products / services. This model definitely gears up the sales of the advertiser by directing consumers of various segments to the advertiser’s website. Online advertisers pay the publishers either at a fixed rate or basis a bid. Advertisers who pay at a fixed rate derive at the cost usually depending on the rate cards of a publisher. The rate also depends on the positioning of the advertisement on the website which may affect the number of visitors viewing the advertisement and thereby reaching the website of the advertiser. In a bid based method the publisher hosts a private action in which various advertisers compete. The bid is normally for the keywords used to attract target customers. These sponsored links appear on the website which has attractive slogans about the advertiser’s product / service that is sure to grab the attention of end users.

Advantages of Pay Per Click Marketing

The plus of having the Pay Per Click model is paying only for those leads who land at the advertisers website via affiliate’s network. With the extended reach of Internet PPC model of advertising is one of the quickest way to attract prospective consumers thereby increasing the leads and eventually the sales of online merchants. There are various advanced software tools to categorize viewers who have landed on advertisement via the link in the publisher website. Thus, it helps in assessing how cost effective and profitable is the Pay Per Click Marketing method to the advertiser. The online merchant has the flexibility of choosing the publisher in terms of the placement of the advertisement, preferred language as well as the geographical location that will help in appealing the target market. 


To know more tips and ideas about Internet Marketing by John Phanchalad, visit http://jpdigitaltech.com/.