Contents For Internet Marketing Should Adhere To The Google Webmaster Guidelines By JP Digital Tech

The Google Webmaster Guidelines shed light on how anyone should approach developing their content, whether it is content for every webpage of the official website or articles to be used for internet marketing. ‘Quality articles’ has a distinct definition by Google, like other major search engines. To be ascertained as ‘quality articles’, the articles would need to be relevant to what the user is looking for. This is the simplest definition that Google would offer you.

However, in the broader picture, to create quality articles one also needs to steer clear of any unacceptable practices such as plagiarism, spinning and keyword stuffing. Plagiarism is actually pretty common in these times when sourcing content from an existing webpage is not a daunting challenge at all. Even if the articles are of relevance to a reader, if they are duplicated or completely plagiarized then they are not quality articles. Additionally, even if the articles are spun from existing content that is already published somewhere on the internet then they also fail the criteria for quality articles. Spun content may not be as easily spotted by Google as plagiarized content if the spinning is done well, , as John Phanchalad explains, but it would eventually be picked up by Google over time when referencing and crosschecking of the content is done vis-à-vis authority sites.

Keyword stuffing is another major factor that Google Webmaster Guidelines suggests is not conducive to creating a quality article and can be counterproductive in any internet marketing strategy. Overstuffing of keywords, questions, words or phrases that users would enter in the search engines is a strict no. With stuffed keywords, the articles lose their readability and thus there is a compromise on the quality.

There are some guidelines offered by the Google Webmaster to write a quality article and have an outline that would help in getting quickly noticed and appreciated by Google. First, the keywords should be in the title that should clearly describe what the content is. The meta-tags should also be used to effectively state what the article is all about. For instance, if an article is on the tips to insulate one’s home then that is what should be mentioned explicitly and not a title or meta-tag that says types of insulation systems. Simple factors such as these define relevance.

In a nutshell, Google Webmaster says that articles that aim at helping the reader by offering exactly the kind of information that the user is looking for by entering a search criteria, would be classified as good quality articles. For an internet marketing campaign to be desirably effective, all contents created in the process should adhere to the Google Webmaster Guidelines.


To know more tips and ideas about Internet Marketing by John Phanchalad, visit http://jpdigitaltech.com/.