Using Infographics to Market Your Business Online By John Phanchalad

When you are looking for the most effective ways to present content online, you must take into consideration that most consumers are not interested in reading a lot of content. Unique, creative and meaningful content is the most effective online marketing strategy, because it allows your brand or business to become more recognized online. However, John Phanchalad of JP Digital Tech is strongly urging business owners to take a new approach in the process of creating content. Infographics are the wave of the future and a visually appealing method to present information to potential customers. John Phanchalad works to teach business owners that your marketing message can sometimes get lost in a sea of wordy written content.

Here are some tips that John Phanchalad focuses on that can help your content break through the barrier:

Infographics Tell a Story

The great thing about using infographics as a form of content is that they tell a visual story that most online users can easily follow. It combines the use of images, statistics and graphs with written word to show something rather than just tell.  Instead of having to read a long post word for word, visitors of your website can see and read information that is intertwined to be most effective. Your real message will now have the ability to reach the potential consumer.

Simple and Catchy

Your content will only stand out if it is different and away from the norm. Infographics are really easy to understand and do not require you to be knowledgeable or educated on any specific topic. Infographics just give you access to the most important data and information that you need to know. With catchy headlines and cool sayings, your visual content will keep your online audience wanting more information.

Relatable Content That Uses Different Forms of Media

Your marketing message should be directed at your target audience and have some type of personal feel. This will make it more relatable and allow your target audience to better connect with the information and content that you are creating. You can even create infographics, text and videos that are all based around the same topic for a more packaged feel. This will allow your online users to choose what content is most designed for their needs. If all different forms of media are packaged together, your marketing strategy will have more success and your marketing message will resonate more loudly with your target audience.

To know more tips and ideas about Internet Marketing by John Phanchalad, visit http://jpdigitaltech.com/.

Using the Internet for Marketing By JP Digital Tech

Using the internet for marketing your company or product is probably one of the smartest moves you can make as far as your marketing budget is concerned. There are several steps you will need to take to insure a successful campaign.

A lot of companies make the grave mistake of not putting enough effort into the campaign or worse yet not getting the right support. The right support makes all the difference in the world. John Phanchalad and JP Digital Tech is the premier online marketing company that will provide you with the right support.

Your Website

A successful campaign starts with your website it is the first thing a potential client or customer sees. The quality of the design and layout makes that first impression. Just think of it this way, when you are meeting a potential client for the first time you want to look your best! Your website is how clients will perceive your company. A well designed site that acts as a portal to your business is one of the most important aspects of a successful campaign.

John Phanchalad as the CEO of JP Digital Tech has over 12 years of experience in internet marketing. He is a hands on CEO and advises his team of designers, programmers and creators on what works and what does not through his first hand experiences.

JP Digital Tech has the solutions that your business needs to produce a welcoming professional looking portal for your clients. That first impression can easily make or break a potential lucrative relationship between you and your clients/customers.

Innovation

As more and more companies tap into online marketing the competition has become fierce. Getting the proper ranking on search engines is very important. Studies have shown that consumers that are searching for a product or service will not search beyond the first page!

Getting on that first page of the search engines can be difficult without the know how of how to get there. John Phanchalad and JP Digital Tech can get you there. The professionals at JT Digital Tech are constantly evolving their strategies and models under the guidance of John Phanchalad. This evolution of approaches is necessary to stay abreast of the latest marketing techniques that work. JT Digital Tech takes a unique and fresh approach with every company that they work with.

Innovation and creativity are two of the key factors in a successful campaign and John Phanchalad and JP Digital Tech has both! 

To know more tips and ideas about Internet Marketing by John Phanchalad, visit http://jpdigitaltech.com/.

What You Don’t Know About Email Marketing By JP Digital Tech

Want to know the secrets to great email marketing? Might some others in the past have given you less than perfect advice about how to use email marketing in your business? JP Digital Tech and John Phanchalad want to take a few moments to dispel some rumors about email marketing and what works and does not work, as well as how we can help you to maximize the effectiveness of your email marketing campaigns. You cannot afford to not keep reading this article if email marketing is important to you.

Send More, More Often

You might think that fewer emails per month to your customers is actually a good thing. Or, you may mistakenly believe that customers are already so buried under marketing emails that they are likely to ignore you, or mark your emails as spam. Believe it or not, four emails per month can greatly boost response and purchase rate by around 200%. Most customers do not receive that many emails from brands that they love, even though they would very much like to. Also, only around 1 person for each 2000 that subscribes to your email content willingly will mark it as spam.

Don’t Give Up

Keep sending emails to customers. Don’t expect them to purchase things based upon emails very quickly, although most of them will be opened in the first two days. Less than a fourth of purchases happen in that same time frame, where as well over a fourth occur a full two weeks after an email. Keep sending to all your subscribers, even if they have not opened or clicked through your emails in 6 months or more. You might be discounting around a fifth of customers who will be opening and reading your email in the future.

Learning More

Want to learn more about effective email marketing, or how to add email marketing into your internet marketing scheme? If so, contact a professional firm like JP Digital Tech. John Phanchalad and his team are more than happy to evaluate how you are currently using email marketing, make suggestions, design new ways for your company to take advantage of email marketing, and test their ideas on your clients. Email marketing can help you to stay in contact with your customers better and more often. It can also help you to tell them about sales, coupons, exclusive deals, and more. 

To know more tips and ideas about Internet Marketing by John Phanchalad, visit http://jpdigitaltech.com/.

Christmas Shopping Online: What’s the Big Deal? By JP Digital Tech

During the holiday season, all retailers, whether physical or not, can usually expect to see just a bit of a jump in overall profit and sales. However, if you are not also attempting to sell your goods online, you are missing out on a huge opportunity for your business, especially near the holidays. Here, we will take a look at why people shop online around the holiday season, how to make their online shopping experience better, and why to call a professional like John Phanchalad and JP Digital Tech to help you with internet marketing for the holidays.

Why Do People Shop Online for the Holidays?

Why do some customers prefer shopping online? There are several reasons. Among them is the fact that they can avoid lines and crowds that they encounter in physical stores. They also feel they can find a wider selection of choices when it comes to a variety of products online, and find much better savings on these products than they can at the store. At this time of year, customers actually report that they are more satisfied with their online shopping experience, while being more disappointed with their experience in physical stores. Remember that having a good and easily readable shipping and returns policies are important, as well.

Give Customers What They Want

Online shopping is all about giving customers what they want. Many of them appreciate triggered emails or texts after their order has shipped, and nearly half of them would like for this communication to have a tracking number listed. Triggered emails detailing their latest purchases and totals were also helpful to around a fourth of them. Many wished, as well, that they could select particular delivery slots so that they would be more likely to be home to receive their packages. Think that all these things seem out of reach for your online retailing? Think again.

Call a Professional

All the things above may seem out of reach for you, or something your simply do not have time to implement. But when you partner with an internet marketing professional such as John Phanchalad and his staff at JP Digital Tech, you will find that designing, testing, and implementing these things for the online retailing portion of your business is simpler than you ever dreamed possible. Let them help you to make customers’ online shopping experiences the absolute best possible, no matter what they would like or what they already expect from your company.

To know more tips and ideas about Internet Marketing by John Phanchalad, visit http://jpdigitaltech.com/.

Why Social Signals Are Vital for Online Marketing By JP Digital Tech

Are you aware of how social signals affect your online marketing efforts?  Do you even know what social signals are, and why they’re considered so important?  John Phanchalad can explain how and why social signals and social media are important for any website and for its online presence, and how changes in search engine results will affect a site’s rankings.

If you use online marketing for your business or run a business online, it’s vital that you understand these basics.  Consider the following tips.

What Are Social Signals?

Social media refers to online sites that are used for socializing and connecting with others.  These would include Facebook, MySpace, YouTube, Pinterest, Twitter, and Google Plus, and sites like these.  Social signals are when someone shares the pages or Twitter feeds or pictures they find on these pages.

As an example, if someone posts something to their Facebook page and another person shares that on their Facebook page, that’s a social signal.  A website may also have a direct link so that a person can share that site page to their Facebook or other social media, and these too are called social signals.  When a page or picture or something else is shared via a link to a social media sites, these are called social signals.

Why Are They Important?

JP Digital Tech keeps on top of trends and changes to internet marketing, and today social sites are more important than ever before.  Many consumers get their information online, from a website or a company’s social media page.  Sharing a page or post to a social media site can increase its overall audience very quickly and easily.

Search engines better understand the importance of social media when it comes to the importance and authenticity of a site.  If someone shares a site or page with these social signals, this indicates that the website or page must have something worthwhile to share.  Junk or spam pages are not likely to be shared this way, so social signals are becoming increasingly important.

If you run an online business John Phanchalad can explain in greater depth why these social signals are important and how to increase them, but for any online site, building a presence on social media is vital.  It creates organic traffic but can also increase a page’s search engine ranking by way of these social signals.

To know more tips and ideas about Internet Marketing by John Phanchalad, visit http://jpdigitaltech.com/.

Internet Marketing Myths Debunked By JP Digital Tech

It is widely recognized that internet marketing success is essential in today’s technologically driven world. In order to promote your business, you must have an online presence that is built through various marketing techniques. John Phanchalad is an internet marketing guru that started JP Digital Tech to give all businesses access to internet marketing techniques that produce real and meaningful results. With so much misinformation surrounding internet marketing, John Phanchalad is dedicated to making the truth about internet marketing techniques accessible for all.

Internet Marketing Isn’t Foolproof

One of the most common misconceptions about internet marketing is that it always works. This couldn’t be further from the truth. Internet marketing is not always successful if the correct technique is not used. Each business is different and every target audience is different, which means that not all internet marketing techniques work for every brand. You have to have a strategic approach to internet marketing that is well planned and designed just for your unique business. John Phanchalad is widely known to be one of the very best online marketing strategists that exist.

Internet Marketing Doesn’t Have To Be Costly

Many business owners wrongly assume that internet marketing is the most expensive type of marketing. However, if done properly, internet marketing can be a cost effective tool for businesses of all sizes. Many online marketing strategies are relatively free and just take time to build. Social media sites are a great way to promote any business and you can create an account for free.

Don’t Create Content With The Intention of Going Viral

Having your content go viral is the desired result, but you can’t create god quality content with this in mind. Instead of producing content that you want to go viral, just make sure that you have a creative idea and an entertaining video, post or photo. You want to stand out without trying too hard. This can be difficult to create, but if done properly it can be really a huge benefit for your business and brand.

SEO Is Still King

Many businesses are starting to back away from traditional internet marketing techniques. Although this can have a great impact on your marketing potential, it is important to not move away from the foundation of internet marketing. SEO techniques are more important than ever before and are still the ideal way to make your website more visible online. 

To know more tips and ideas about Internet Marketing by John Phanchalad, visit http://jpdigitaltech.com/.

Pros That You Need In Your Internet Marketing Team By JP Digital Tech

Any specific objective of any company calls for an ideal team that shall be working towards accomplishing the goal. It is no different with internet marketing. John Phanchalad of JP Digital Tech says that the efficacy, potency and rewards of your internet marketing initiatives would depend entirely on the expertise of the professionals you put together to work as a team. You can certainly hire an internet marketing company but even while hiring such a company you must ensure that they have the necessary expertise to work in a team, collectively putting in an effort to create a winning strategy. John Phanchalad stresses that every internet marketing team should have the following professionals.

SEO Expert

An SEO expert plays a pivotal role in developing internet marketing strategies. It is the SEO expert who would be informed about all the latest developments in regards to search engine optimization and the protocols that search engines have set aside to govern internet marketing.

Content Writer

Internet marketing is heavily dependent on content. You would certainly need a professional content writer who has expertise in myriad domains and niches. If you are planning to engage in video marketing or visual marketing then you would need illustrators, graphic designers or animators as well. However, a content writer is the very least that an internet marketing should have since you have to start with text, regardless of how you wish to upgrade your campaign.

Copywriter

Many content writers can double up as copywriters but not all have the adequate skills and experience. If your content writer is unable to write copies then you should opt for a specialist. Internet marketing is not very dissimilar to conventional advertising where copies play a huge role in determining the success of the entire campaign.

Link Builder

Link building is integral to internet marketing and you need a professional link builder to get the job done. Software or automated and crowd-sourced link building doesn’t work even in the short term, let aside long term effectiveness of such approaches.

Social Media Manager

A social media manager needs to be a distinct professional who wouldn’t be dedicating his or her time for any other tasks. Given the significance of social media in internet marketing, a company cannot do without a social media manager.

PR Professional

Whenever there is a direct correspondence with the public or consumers, the public relations machinery of a company has to be in place. A public relations professional may not help with internet marketing at all times but can avert a PR disaster.

Webmaster

An internet marketing campaign cannot be launched without a webmaster. 


To know more tips and ideas about Internet Marketing by John Phanchalad, visit http://jpdigitaltech.com/.

Services and More to Offer on Your Webpage By JP Digital Tech

Want to make the most out of your webpage when it comes to internet marketing? John Phanchalad and the staff at JP Digital Tech want that for you, as well. Here, we will take a look at three of the most important things that larger brands and businesses often offer on their webpage. If you implement these strategies on your own homepage, chances are you can reach a wider audience, get the brand recognition that you need, and gain a reputation for great service. Want to learn more? Read on!

Shopping

Why not offer your products directly online? Online shopping has become a very important revenue stream for many businesses. It is both easy and convenient for customers. You can allow people to order your products and have them delivered or shipped directly to their home. They can even opt to pick-up the order, later, at their own convenience. John Phanchalad and the professionals at JP Digital Tech can help you to determine what you can offer on your webpage, how you can design the shopping feature, how customers can access it, how orders are delivered to you, and much more.

Exclusive Deals

Want to keep your customers coming back to you webpage for more? When you offer exclusive deals on your webpage, sales through your online marketplace can reach higher than you thought possible. Examples of what you might offer include exclusive coupons, contests, discounts, percentages off, free items, trials and samples, and sales items. Exclusive deals, when posted online, can introduce new customers to your brand, especially when they are shared by friends and connections on social media networks. People might be even more inclined to share more information about your products and brand if they are rewarded something for their effort.

Customer Service

Do not just post your phone number on your webpage when it comes to offering customer service. Instead, you can offer live one-on-one chat or email with a customer service agent to your customers. In this way, receiving help or answers to questions can be simpler and more convenient than ever before. Customers do not even have to pick-up a telephone, or spend time on hold waiting for a representative to get to them. Instead, customer service representatives working in this way are instantly available. This type of service can really boost how customers perceive the service offered by your business. 

To know more tips and ideas about Internet Marketing by John Phanchalad, visit http://jpdigitaltech.com/.

Why SEO Hasn’t Changed In 12 Years By JP Digital Tech

Search engine optimization is one of the most used tactics to drive traffic to websites.  Companies spend thousands of dollars a month with digital marketing companies to rank in the top 10 of Google.

One of the most over used marketing tactics of digital marketing companies is to say that SEO changes every single day and as such you need to pay dearly for their services.  Ultimately in the past 12 years SEO has not changed, if you follow the same rules that we were teaching 12 years ago you’d be getting top 10 results.

“Content is king.  As long as you are posting fresh, regular, relevant content and building links to that content you will rank well.  This has not changed in 12 years and it’s not going to change moving forward.” Said John Phanchalad

“The reason it’s not going to change is that this formula gives Google exactly what it wants.  It gives Google content that it’s searches wants to find and read keeping them engaged with Google.”

This is the key point of any business strategy.  If you can give the business you are trying to partner with what they want then in return you will get what you want.  Unfortunately many SEO professionals just don’t understand this and therefore build a SEO strategy that exploits Google rather than helps it.

To know more tips and ideas about Internet Marketing by John Phanchalad, visit http://jpdigitaltech.com/.

Internet Marketing: Low-Cost Marketing Strategies for the Internet By JP Digital Tech

Are you looking to help your business grow through internet marketing strategies? In terms of marketing and getting your name out there, the Internet can be one of your greatest allies. Not only can you set up a website at little or no cost, but you can also employ a range of low-cost, quick techniques that will boost your company’s name and reputation. Read on to learn more about how to make the Internet work for you and your marketing strategy.

Content is King

One popular internet marketing strategy is through content, which can refer to any number of items, including blog posts, articles, videos, graphics and the like. However, this range of content types can be a bit cumbersome, particularly to those new to the game.

According to John Phanchalad of JP Digital Tech, content marketing should have a primary objective, whether it’s boosting sales, leads, or brand recognition. Therefore, think carefully about how you want to direct your marketing energies and invest in the type of content that will get you there.

Social Media and Other Friendly Advertising

Additionally, you can also consider social media as a way to enhance your marketing efforts. Sites like Facebook, Twitter, Tumblr and Instagram are all helpful in that they allow to connect with individuals and other users while also getting your message out there. Not only can you create a fan page for your company, where you can post news, updates and offers, but you can also purchase advertising space that will no doubt attract attention. Remember, sites like Facebook and Twitter see the greatest numbers of site traffic everyday. That’s advertising gold!

Buy Online Advertising

You can also amp up your advertising by paying for a few, well-placed ads around the internet. It’s best to purchase ads for sites that you know are frequented by the type of clientele that you want to attract, or are sites that are about the services that you provide. You can also purchase ads through Google, which will strategically place your ad based on a user’s search history. Google’s ad service has a range of prices depending on your needs, so do some research and find a package that works for you.

As you can see, you don’t need an in-house advertising team to help your business grow. Use these and other simple methods to use the internet to help nurture your brand and your business.


To know more tips and ideas about Internet Marketing by John Phanchalad, visit http://jpdigitaltech.com/.

SEO Tips By JP Digital Tech

Search Engine Optimization is a form of internet marketing that can be extremely beneficial to anyone attempting to make money or gain customers online.  When you do a search in a search engine such as Google, you are seeing the results of SEO work.  Usually there are a few “sponsored” results at the top, meaning that those websites paid money in order to be at the top of the pile.  Beneath those will be unsponsored links to websites that have good SEO and therefore naturally went to the top of the list, without paying to be there.  As a business owner you might be asking yourself how you can compete with the sponsored links in your area to get high ranking results on web searches without spending a large price per-click.  Here are some tips on beginning to optimize your search engine results.

Offer Excellent Content

One of the best ways to improve your SEO is to increase the amount of relevant and excellent content you offer.  This means sharing useful information, for free, and updating that information regularly.  For example, if you are an automobile mechanic, you could include a few “how to’s” to help people fix their minor repairs before they try calling you.  This is a lot of work, and it will take a lot of time.  JP Digital Tech CEO and online marketing expert, John Phanchalad says, “SEO is a complicated and long drawn process but it is integral to internet marketing”.

Use Keywords and Links Properly

Watch for any opportunity to properly use a keyword or phrase.  Again, using the example of the car mechanic, instead of having the page title read “A Mechanic You Can Trust”, make it a local search by inserting the city name, such as “A Chicago Mechanic You Can Trust.”  All photos should also have file names that contain key words, and your links should have as many keywords as possible as well.  Another important element of SEO is back-linking.  You should make sure that you have social media, such as Facebook and a blog, and link those to your website and vice versa as often as possible.  Again, this is a lot of work.  John Phanchalad advises that “SEO is an organic process of trying to rank a website high on search engine result pages so the website can get the desired traffic, thus exposure and prospective customers.”  This means that as you work on keywords and links, you should always do so in legitimate ways that offer excellent content to your users.

Consider a Professional

If you’ve done everything you think you can do and still haven’t been able to achieve good search results through SEO, it may be time to speak to a professional about your next step.  You might consider calling an experienced and well-known company such as JP Digital Tech, or search for a company local to your area.


To know more tips and ideas about Internet Marketing by John Phanchalad, visit http://jpdigitaltech.com/.

How to Get Press Coverage for Your Business By JP Digital Tech

Press coverage is invaluable, but if you want the press to write about your Internet Marketing business, you have to give them something to write about. Get the attention of the press, and you have a better chance that they will write about you. Following are some ideas to get the attention of journalists when you pitch them the idea of writing about your business.

Tell Them Something New

Tell the journalists what's new about your business. What makes your business unique? There must be something different or unique about your business. Why does anyone want to use or buy from you? When you write to a journalist about your business, tell them what makes your business unique, and tell them what makes you unique. If you have any unique quirks, and who doesn't, let them in on it. Make it interesting. Give them something to write about.

Try Pulling On Their Heartstrings

Try telling them something a little sappy. A good human-interest story never hurt business. Tell them if you donate a percentage of profits to a charity. Tell them if you are a family business. Even use family members if you have to.

Make it Current

The publisher wants to know “Why now?” He wants to know why you are doing what you are doing now and how it will effect your customers.

Be As Honest As You Can

Even if you have to shock them, tell them the truth. Give them something open and honest to grab their attention.


To know more tips and ideas about Internet Marketing by John Phanchalad, visit http://jpdigitaltech.com/.

What is Pay Per Click Marketing? By JP Digital Tech

Pay Per Click Marketing is commonly referred as PPC model. This marketing style is used in the Internet Advertising industry to steer the browsers to websites of online advertisers. Affiliates or publishers host their websites and have all possible keywords and related content which a potential customer might use to search for a particular product or service. Thus, when a user clicks on a particular link, he/she lands to an advertiser’s website. For every such click the web publisher is paid a predetermined commission by the advertiser or online merchant. There are search engines which toss even relevant information along with sponsored links and advertisements as per the keywords entered by the user.

Who uses Pay Per Click Marketing

Advertisers use the Pay Per Click method of marketing as a supplementary method for promoting their products / services. This model definitely gears up the sales of the advertiser by directing consumers of various segments to the advertiser’s website. Online advertisers pay the publishers either at a fixed rate or basis a bid. Advertisers who pay at a fixed rate derive at the cost usually depending on the rate cards of a publisher. The rate also depends on the positioning of the advertisement on the website which may affect the number of visitors viewing the advertisement and thereby reaching the website of the advertiser. In a bid based method the publisher hosts a private action in which various advertisers compete. The bid is normally for the keywords used to attract target customers. These sponsored links appear on the website which has attractive slogans about the advertiser’s product / service that is sure to grab the attention of end users.

Advantages of Pay Per Click Marketing

The plus of having the Pay Per Click model is paying only for those leads who land at the advertisers website via affiliate’s network. With the extended reach of Internet PPC model of advertising is one of the quickest way to attract prospective consumers thereby increasing the leads and eventually the sales of online merchants. There are various advanced software tools to categorize viewers who have landed on advertisement via the link in the publisher website. Thus, it helps in assessing how cost effective and profitable is the Pay Per Click Marketing method to the advertiser. The online merchant has the flexibility of choosing the publisher in terms of the placement of the advertisement, preferred language as well as the geographical location that will help in appealing the target market. 


To know more tips and ideas about Internet Marketing by John Phanchalad, visit http://jpdigitaltech.com/.

Benefits Of Responsive Web Design In Mobile Internet Marketing By JP Digital Tech

Almost every small business has a website today but that is not enough to get the much needed leverage. What you need today is a website that is mobile friendly. Recent studies have forecasted that mobile internet usage would be surpassing that of desktop and laptops by 2014 and the mobile segment includes smart phones as well as tablets.

Most businesses are contemplating upon having a mobile presence if they do not have one already. Now, you can either choose not to explore this avenue and lose out prospective business to your competitors or you can capitalize on the paradigm development.

As John Phanchalad says, you need not have to look at the studies published. Just looking around, you would notice that most people are using a mobile device to use social networks, to check out websites and also to search local places of business, restaurants and are also shopping online using mobile internet. It is obvious that your target audience is relying on mobile internet more than desktops and laptops.

There are many internet marketing strategies to create a mobile presence but a responsive web design is by far the best. For instance, you may want to develop an app but the challenge is whether you want an Android app or an iOS app and then there are other smart phone operating systems as well. Besides, what kind of app you would develop and how large an audience you can target with your app are also difficult questions to answer and expensive too.

The best solution in the circumstances is to have a responsive web design.

Responsive web design [RWD] is a specific type of web design that customizes and tweaks your website to fit into mobile browsers. Your present site is best viewed on desktop and laptop browsers. On mobile devices, they would either appear cramped, vague, toiled or simply not show up.

·         With responsive web design, your website can fit into any mobile browser, thus eliminating the tussle between iOS, Android, Symbian and the likes.

·         Users would be able to have a perfect view of your site. They can resize the font of the content, pan the screens, scroll and conveniently access all features of your website.

·         Responsive web design would make your website compatible with all new devices that are about to be launched based on new technology or operating systems.

·         Lastly, Google recommends using responsive web design techniques because it does away with critical issues like content duplication. This will help you with search engine optimization as well.

To know more tips and ideas about Internet Marketing by John Phanchalad, visit http://jpdigitaltech.com/.

Contents For Internet Marketing Should Adhere To The Google Webmaster Guidelines By JP Digital Tech

The Google Webmaster Guidelines shed light on how anyone should approach developing their content, whether it is content for every webpage of the official website or articles to be used for internet marketing. ‘Quality articles’ has a distinct definition by Google, like other major search engines. To be ascertained as ‘quality articles’, the articles would need to be relevant to what the user is looking for. This is the simplest definition that Google would offer you.

However, in the broader picture, to create quality articles one also needs to steer clear of any unacceptable practices such as plagiarism, spinning and keyword stuffing. Plagiarism is actually pretty common in these times when sourcing content from an existing webpage is not a daunting challenge at all. Even if the articles are of relevance to a reader, if they are duplicated or completely plagiarized then they are not quality articles. Additionally, even if the articles are spun from existing content that is already published somewhere on the internet then they also fail the criteria for quality articles. Spun content may not be as easily spotted by Google as plagiarized content if the spinning is done well, , as John Phanchalad explains, but it would eventually be picked up by Google over time when referencing and crosschecking of the content is done vis-à-vis authority sites.

Keyword stuffing is another major factor that Google Webmaster Guidelines suggests is not conducive to creating a quality article and can be counterproductive in any internet marketing strategy. Overstuffing of keywords, questions, words or phrases that users would enter in the search engines is a strict no. With stuffed keywords, the articles lose their readability and thus there is a compromise on the quality.

There are some guidelines offered by the Google Webmaster to write a quality article and have an outline that would help in getting quickly noticed and appreciated by Google. First, the keywords should be in the title that should clearly describe what the content is. The meta-tags should also be used to effectively state what the article is all about. For instance, if an article is on the tips to insulate one’s home then that is what should be mentioned explicitly and not a title or meta-tag that says types of insulation systems. Simple factors such as these define relevance.

In a nutshell, Google Webmaster says that articles that aim at helping the reader by offering exactly the kind of information that the user is looking for by entering a search criteria, would be classified as good quality articles. For an internet marketing campaign to be desirably effective, all contents created in the process should adhere to the Google Webmaster Guidelines.


To know more tips and ideas about Internet Marketing by John Phanchalad, visit http://jpdigitaltech.com/.

Why Use Video Blogging for Your Business By JP Digital Tech

Even if you have a loyal blog following, your blog could still need some updating and pizazz. As much as your readers may love you, they probably would still love some different content as well. One way to spice up your blog is to add video blog posts to it. Your blog readers will likely spend two to three times longer on your site if you have video blog posts, versus only having text and pictures.

Videos make your site more personal, because your blog readers are able to actually see you and hear your voice. Video only needs to be sporadically posted, unlike written content. By positing video once a week or once a month, you’ll create excitement and buzz around it.

It’s quite easy to take high quality video, as decent high-definition cameras can be found at most electronic stores for under $200. Recording a video is easy and you simply need to be knowledgeable and excited about what you’re discussing. Here are a few other key points about making video blogging successful:

·         Know how to work your camera and how to upload the video

·         Make sure you have a list of points to discuss before getting on camera

·         Make sure the surroundings are quiet and well lit

·         Give constant eye contact

·         Don’t move around too much

·         Make sure you have removed food, animals and other distractions from the area

These tips will help to ensure that your videos are entertaining, interesting and provide needed information. Videos are a great way to add some pizzazz and originality into any blog. 


To know more tips and ideas about Internet Marketing by John Phanchalad, visit http://jpdigitaltech.com/.

Effective use of Pay-Per-Click Tools By JP Digital Tech

Managing online Pay-Per-Click campaigns can be difficult, even for the savviest businessperson. Choosing keywords and deciding what to pay for on services like Google AdWords and Microsoft adCenter. Paid search campaigns involve advertisers paying a fee, which is based on clicks or views, to have links placed on search engine result pages.

Advertisers bid on keywords and keyword phrases, and users often guess at words that searchers may be using on Google, Bing or Yahoo. This in hopes that the short bit of copy that appears at the top of the page and the side of the page is given to them.

Bigger companies have help from Pay-Per-Click experts and automation services, but smaller businesses don’t have that luxury. There are three low cost services, which may be able to help you break into the Pay-Per-Click arena as a small business.

1.    ClickSweeper: An affordable Pay-Per-Click bid management tool.

Google, Microsoft and Yahoo accounts support Clicksweeper. The service helps to optimize your chosen keywords, and prioritize keywords based on cost, ad ranking and return on investment.

2.    WordStream: Wordstream only works with Google AdWords, but lets your build your Pay-Per-Click platform by building ad campaigns from scratch.

3.    Clickable: If your business invests a lot of money in Pay-Per-Click marketing, then this tool is made for you. It works with Google, Yahoo, Bing and Facebook. For a little extra money you can also hire an employee to design ad strategies.

These are simple services to use to increase you revenue from Pay-Per-Click advertising. Pay-Per-Click advertising is a great way to increase your profits quite easily.

To know more tips and ideas about Internet Marketing by John Phanchalad, visit http://jpdigitaltech.com/.

Marketing Analytics and Internet Marketing

Easy Ways to Customers on Reach YouTube By John Phanchalad

Marketing on the Internet can be difficult, and professionals are always looking for unique ways to market their profits. By using YouTube for marketing purposes you’ll reach millions of people with your videos. There are some easy ways to reach customers using YouTube, and these are:

·         Promoting yourself as an online personality. Be sure to be interesting, entertaining and relevant.

·         Share knowledge and how-to information. You have expertise that other people want-share it with the world.

·         Introduce a new product or service, and direct people to your online store. Showcasing your products is a low-cost way to advertise and demonstrate your products.

·         Teach people how to use your products or services. Examples of how to use your goods will make people want to jump over to your website and buy your items quickly.

·         Tell your story. Tell the story and history of your business. You’ll build a relationship with your clients. The more they know about you-the more the want to know about your company. The more likely they are to take that interest and turn it into buying your products and services.

·         Have customers give their testimonials about your products and services. By showcasing your good reviews, people are more likely to buy your product.

·         Present a call to action. Give your customers something to do-like subscribe to your YouTube channel, call a phone number or visit your website.

By using YouTube to connect to customers you’ll increase traffic to your website. Increased traffic means increased sales and profit. YouTube is a great and simple way to improve your business.

To know more tips and ideas about Internet Marketing by John Phanchalad, visit http://jpdigitaltech.com/.

Ups And Downs By John Phanchalad

It happens to everybody…but, if you know what to  do it is

infinitely easier to deal with and prevent for the future.

The thing that happens is that you out run your schedule. You have a big month and then a little month, then a big month and then a little month, over and over. This is a signal of big trouble looming.

The big trouble is that you can’t plan or anticipate production and income. It is a sure way to have significant cash flow problem.

These ups and downs are an indicator of a lack of organization. When the month is down you have time to work on marketing and selling as well as all the other parts of making your business sing.

Your efforts pay off with a visible upswing in productivity. This upswing can come in as little as two weeks, but more likely six weeks. So now you are busy delivering your products and services. So what is the problem? You are too busy to do the things that got you productive in the first place! New sales consults are fewer as there is just too little time to get them done. Marketing efforts fall off. You are so busy in the now that you fail to plan and make the future.

This pattern will repeat itself over and over. The difficulty is planning for staffing, expenditures, time to train, office work, etc. It is a feast or famine. A statistician could say you’re fine if you just average the two. As Lee Corso of ESPN fame would say, ”Not so fast my friend.” This vicious cycle can eat your profits.

So what do you do to handle this vicious cycle?

You can do as my dear departed father-in-law used to do. He was a builder, subject to up and down cycles in the building construction industry. When times were good he would save and build up reserves.

He did not add capacity, staff, equipment, etc. When the boom slowed down, he would count on his reserves to provide a smooth continuous flow of income. It worked for him. This may be the solution you should use.

The problem with the solution is that he permanently capped how far his business could grow. He built it for lean times. He couldn’t take advantage of the booms because he limited his capacity. He missed out on oodles of projects that could have paid him handsomely at the time. He didn’t have a real marketing effort; it was all word of mouth. He never organized his business beyond what he himself could take on. These concepts of organization and marketing weren’t foreign to him. He just didn’t see himself as being more than a small builder and he didn’t want the “hassle and headaches” of growth. He choose a lifestyle that fit his income and was fairly content with it.

He also was tied to his business, he couldn’t leave it. He limited his income. He could have been a multi-millionaire. He never took those trips that he and my mother-in-law had always talked about. His health deteriorated. He retired. A few years later my mother-in-law died from breast cancer. A few years after that, he died from complications of lung cancer- 70 years young. I miss my in-laws; they were good, loving people who raised six kids well.

So what is the other choice? Delegate your work so you can concentrate on only leading, planning, marketing your business and doing your job - a simple answer with a more complex implementation. Almost all high performing people doing too many other things besides the above. It’s a shame.

Here’s a starting point.  Figure all that you do. Make a complete list. Make a rough guess of time you put into each area. Immediately delegate any and all activities that someone else can do without a significant amount of time training them to do it.

If there are actions you like to do because you enjoy them, fine, do them. Just realize that doing so takes away from other activities that may be more profitable financially.

Take your list and prepare materials and training so that someone else can take over the more challenging actions. This can take quite a bit of time. But to not do it is asking for an unending enslavement to tasks, activities and jobs that limit your productivity, income and time off.

Yes, it is a lot of work. Yes, it will take a lot of time. Yes, it will be a challenge. And it is so worth it in the end.

Think and plan more, but do less. Here’s to you doing what you do best.

To know more tips and ideas about Internet Marketing by John Phanchalad, visit http://jpdigitaltech.com/.