It is a known online marketing is the modern strategy to
promote a website, with the age bracket of 12 – 44. Think about this, what if
your products caters the older generation or often called as baby boomers? Does
that mean that online marketing is not suitable for your business? Many would
say that older ones are not fans of the internet, especially those who ages 60
years old and up. They rather stray in their couches and sip a hot coffee or
tea while watching the television or listening to their favorite songs, but
based on the recent report, it shows that the baby boomers spend more money and
time than any generations do.
The trend of mobile internet browsing is a big help to reach
this unexpected market as most people today own a mobile phone and most likely
70-80% of it are internet ready phones which is a big advantage for online
advertisers.
So what are the usual activities on the internet these
baby boomers do? Obviously, online
buying! Who would have guessed that these kind of target market can create an
online business succeed, and most of them love shopping regardless in what
form. It is also important to know that the usual sites that they visit, the
most used keywords, and from there you would know where you will put your ads.
You can check on the ad platforms of google to know what will best fit your
campaign.
There are also companies who can help you when it come to strategizing
or make a plan for your online campaign. One of the trusted is the JP Digital Tech
owned by John Phanchalad. The CEO of JP Tech has been in the business of online
advertising consultation for 12 years and had made a lot successful online
campaigns.
For more tips and ideas about Internet Marketing By JP Digital Tech, visit http://jpdigitaltech.wordpress.com.
For more tips and ideas about Internet Marketing By JP Digital Tech, visit http://jpdigitaltech.wordpress.com.
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